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Leveraging a broad-based traditional marketing background with specialist expertise in digital marketing, my passion is developing award-winning websites that exceed consumer expectations. Through my results-driven approach to advertising and digital marketing, I position brands to increase engagement and drive conversions that positively impact the bottom line.
I am well versed at "fishing where the fish are." This means understanding how and where consumers gather information and engage with brands online. I go beyond the company website, focusing on a robust digital marketing strategy that includes: social media, search engine marketing, content development, video marketing, reputation management, blogging and email marketing.
I am responsible for the development, execution and management of 21 websites with more than 150,000 monthly views; pay-per-click campaigns delivering a 130 percent return on investment; a robust social media presence, including a Facebook page with more than 20,000 followers and annual gains of 10 percent year-over-year.
Specialties: Digital Strategy, Website Development & User Experience (UX), Web Analytics, Search Engine Optimization, Pay-Per-Click, Email Marketing, Social Media, Content Development, Brand Development, Market Research, Project Management, Media Buying, Customer Service, Customer Acquisition