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Khalid joined SMC in 2022 to lead the company into becoming the largest Media, Sports & Entertainment company in the region. Today SMC manages almost 80% of the regional medias commercial assets which include BeIN sports, the saudi broadcasting authority, Rotana, SRMG, the inflight entertainment of Saudia and over 70 digital platforms. SMC operates Alawwal park which is the home of Alnassr football club and looks after the LED parameter boards sales for several clubs. Smc also looks after the sponsorship and marketing rights of the Saudi football federation and all its assets which includes the Kings cup and national team as well as a host of other IPs in the Kingdom.Khalids last role was the Chief Experience Officer (CXO) at Riyad Bank, leading the internal and external experience transformation which includes brand, internal/external communications, digital, all internal/external campaigns, PR, research and insights, CX design and customer journey's for all business lines ,business processes for all products, UX and UI, Customer & SAMA Care, Employer of Choice program, and establishing their core CSR department, for the entire Riyad Bank Group which includes Riyad Capital. Khalid also worked as an advisor to the Saudi Banks Media Committee in which he was tasked to restructure it in 2021 as an acting Secretary General and recruited the team to proceed with the job. Prior to this role Khalid Founded Glowork, an employment organization that created thousands of jobs for women and placed over 40,000 women thus far. He is the first Saudi Ashoka Fellow, Young Global Leader at the World Economic Forum & an Endeavor Entrepreneur. Previously he held the role of Chief Operating Officer- Markets at KPMG in Saudi, Kuwait and Jordan. In 2013 Khalid led Glow Group to an investment to expand its current operations into different verticals.
He has a Bachelors Degree in Commerce from Saint Mary’s University in Canada and has completed his Executive Education in Leadership at the University of Yale, and in Public Policy from Harvard Kennedy School.
Khalid has been awarded many awards such as the Chaillot Prize for Human Rights by the European Union, The King Salman Award for Entrepreneurship, Ranked #3 Most Influential Arab by Arabian Business, EY Entrepreneur of the year, amongst many others. Khalid also sits on a number of Advisory boards throughout the Globe such as the L'Oréal Global Panel of Critical Friends, The Global Agenda Council on Middle East and North Africa Issues at the World Economic Forum, and is an Amend’s Fellow at the University of Stanford.