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For the past 20 years, I have worked in and focused my career around the CRM platform specializing in Salesforce and Sales Operations. I am certified in Salesforce and Marketo. I am familiar with all things Sales and Marketing Operations specializing in systems and processes to increase efficiency. I have built sales plans and implemented strategies for how to grow or optimize sales. I have worked in Marketing Operations and understand thoroughly what drives such groups. I have worked with commission tools such as Xactly to build and model commission plans. I have implemented lead scoring, nurturing, and have built lead flows between Marketo and Salesforce. I have managed Sales Operations and Marketing Operations teams as well as started my own team from the ground up. I understand the needs of these groups and the metrics required to drive the business forward.