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Every brand is a unique story. Uncovering and telling that story in a memorable way is my specialty. I bring to life creative marketing and communications strategies that help established and challenger brands connect with their audiences and build business.
At Goodwin, I oversee a super-talented, global team of in-house and agency professionals who tell our clients' and our firm's stories through a variety of media. The "Featured" section below links to our newsroom, which houses our clients' and our firm's latest news.
I am responsible for all aspects of the firm’s global marketing and communications functions, including thought leadership and editorial, creative and multimedia, digital, press and social media, awards and rankings, brand measurement and development, employee engagement and internal communications, marketing technology solutions, websites, executive communications, marketing operations, and events and conference services.
Prior to Goodwin, I led marketing and communications campaigns for financial and professionals services companies, both in-house at the New York Life Insurance Company and Deutsche Bank, and at a global PR agency Weber Shandwick, where my clients included banks, hedge and private equity funds, fintech companies, the Big Four and - of course - law firms.
I earned my M.S. in Journalism from Columbia University and a dual B.A. in Economics and Comparative Literature from Cornell University. I also hold a certificate in Digital Marketing from General Assembly.