I have a diverse skill set cultivated in start-up nonprofit environments and strengthened by my business education. I have experience in ethnographic and quantitative research methods and a unique talent for easily engaging children and young people in discussions that most adults would never consider possible.
My fascination with people and communities is directly tied to my passion for design, marketing and leveraging research insights for business strategy.
My approach to branding is one that considers the holistic brand experience--every consumer touch point creating a consistent relevant and resonant engagement with the brand.
CLIENT LIST
CPG | Quaker (US), Pepsico Global Nutrition Group, Frito-Lay, Welch's, Dove, arfa
Technology | Microsoft, McKesson, AMD, ChemPoint
Healthcare | McKesson Health Solutions, McKesson Retail Pharma, Health Mart, Brown&Toland
Fashion/Retail | The Limited, Ritani, Nordstrom, REI, Lane Bryant, Pandora, Blue Nile
Travel | Wyndham Worldwide, Intrav
Nonprofit | The Wing Luke Museum, Rain City Rock Camp for Girls, Make-A-Wish Alaska and Washington
SPECIALTIES
Branding
Creative ideation sessions
Innovation workshops
Inclusive design
Sprint design and facilitation
Group facilitation
Youth development
Participatory research methods
Nonprofit sector (CBOs, NGOs, and Philanthropy)
Experiential learning and popular education
Social justice organizations and cause marketing
RESEARCH FLUENCY
Qualitative: IDIs, focus groups, online methodologies, in-home ethnography, shop-a-longs, concept testing
Packaging design graphics: qualitative exploratory and evaluative packaging research, quantitative validation (e.g. simulated shopping research)
Positioning and concept testing
Co-creation and focus group moderation
Category and marketing collateral audits
Social listening analysis
Customer segmentation
Market analysis