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With formal schooling in the arts, an MBA, and 10+ years in the web and analytics space, my brain works in a creative, strategic way. I build strategies and train teams to grow businesses across their owned assets. I am passionate about the intersection of qualitative and quantitative - aligning the KPI and KP-why. Combining UX and behavioral analytics to create a robust picture of a customer experience.
I specialize in web strategy, analytics, A/B testing, user research, and information architecture. Having grown UX and CRO teams, created new products to sell, led enterprise testing programs, and implemented countless web strategies, I have a proven track record at increasing conversion rates.
I've worked with numerous Fortune 500 and Fortune 100 companies including: mortgage lenders, credit card companies, pet insurance, Instagram, HelloMedicare, Michigan State Lottery, Buffalo Wild Wings, Stitch Fix, Puritan's Pride, Barneys New York (RIP), maurices, ThirdLove, True&Co, Sleep Number, Jimmy John's, Inspire Brands, General Assembly, Rasmussen University, and Creighton University.