Kristen Ditsch

Kristen Ditsch is the Head of Product Marketing, Embedded Platform at Workato. Workato is the leader in enterprise automation, built to help companies integrate and automate at least 10X faster than with traditional tools and at a tenth of the cost of ownership.

Kristen has spent her career in "founding" roles for B2B SaaS companies. Before joining Workato as the first go-to-market product marketer, she managed a high-growth portfolio of products at Conga, and established the product marketing role at an early-stage advertising technology company.

She appreciates that each opportunity has afforded her the changes to learn business nuances at different stages of growth (Series A to B, Venture to Private Equity, Series C to pre-IPO), with a through-line of translating semi-technical products into business value.

She loves that product marketing is high impact and always evolving - a dynamic role that changes often as the business needs change. Check out my profile in the Product Marketing Alliance Top 100 Product Marketing Influencers of 2022 to hear more about my thoughts on PMM (linked in Publications below).