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Every consumer has an opinion and those opinions can mean the difference between enormous success and something that looks flat.

At the heart of it, I help brands and retailers collect the opinions of their consumers through ratings and reviews, and then use those word-of-mouth reviews in marketing strategies to influence and win as many in-market shoppers as possible.

Not only that but our networks can reach over 500 million shoppers per month and serve up ads for categories they are actually interested in.

My least favorite thing is an irrelevant advertisement, and my favorite thing is when clients see the power of the network.

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