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A customer-centric, data-driven, full-funnel product marketing leader with experience in B2B, B2C, and D2C environments. 15+ years of proven experience building teams, launching new products, positioning for growth, and creating Go-To-Market strategies to enhance brand awareness, drive new customer acquisition, and reduce churn.
* Established strategic sponsorships with industry publications and channel partners that target niche Ideal Customer Profiles (ICP) where they consume content.
* Increased international distribution by localizing products into popular languages.
* Incorporated point-of-purchase promotions in Walmart, Target, and Kohl's.
* Omnichannel campaigns included field marketing, radio, direct mail, print, social media, content
marketing, native ads, PPC, and co-branded sales collateral.
* Incorporated mobile apps and digital learning experiences to improve customer experience.
Awards and Recognitions
*Earned media – CNN, CNBC, Good Morning America, Today Show, ABC News, Dr. Oz, NBC News, & NY Times.
*Public Broadcasting Service (PBS) pledge drive products are the most successful fundraisers in PBS’s history.
*Platinum Award Winner | Brand Awareness Campaigns from DotComm awards.
*Tech Awards: Tom Guide's Editor's Choice, Digital Trend's Best Software, Best Techie's App for Android
Areas of Expertise and Proficiencies
Marketing Strategy
Positioning
Product Messaging
Go-to-Market
Buyer Personas
Content Marketing
Social Media
Demand Generation
SEO/SEM/PPC
Email automation
Sales Enablement
Competitive Research
Industry Experiences
Fintech: Suze Orman Media
Edtech: Net Nanny, Your Baby Can Read/Learn/Discover, Brainetics, Curb the Chaos
HR-Tech: Dandi Technologies
All-In-One Marketing Automation Platforms: Jimdo, AWeber, Sole Solution
Shopping Channels: HSN & QVC
Direct Response Companies: Synchronal, Regal, Inphomation, Q-Direct (Division of QVC), Trend-Makers
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