Kristina Kroot

Hello! I am Kristina and currently I am the Director of Marketing at mpathic, a B2B SaaS company empowering human communication with empathy in healthcare, life sciences and client services through AI-powered conversational analytics.

mpathic, an advanced conversational analytics and coaching platform that leverages ML models and expert-labeled healthcare conversations to detect, correct, and provide actionable recommendations, enabling leaders to establish trust and enhance interactions with patients and customers.

I am an entrepreneurial marketing leader with a unique blend of marketing leadership, clinical and mental health tech expertise, and research experience. I hold an MA in Psychology and an MBA. I specialize in integrating marketing strategies with mental health technology to achieve objectives while ensuring compliance with healthcare regulations, privacy laws, and ethical standards.

As a start-up owner, I have consistently achieved aggressive year-over-year growth. In my career, I have served as a marketing leader at well-known brands including Nikon, Altice USA, and Anheuser-Busch. My expertise is in B2B and B2C marketing, communications, business development, product launches, and social media. My track record includes identifying market opportunities, enhancing brand visibility, and driving revenue growth.