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Expert marketing and communications professional with 12+ years experience developing and managing data-driven, integrated digital strategies across web, content, SEO, and organic/paid social media. Demonstrated leader who meets business goals with initiatives focused on conversion-driven web journeys, inbound marketing, lead generation, content, and campaign optimization. I'm highly motivated, a rapid idea generator and problem-solver, identified industry expert, and creative executor as I shape high-level direction and day-to-day tasks of digital communications; experience managing in-house and external vendors and contributors.
Why I do well?
My professional mission is to connect people with products and services they seek. Through qualitative and quantitative data analysis, I'm capable of understanding details and empathizing with users with patience in a way that enables me to lead and deliver high quality, on-target marketing campaigns that meet or exceed original forecasted goals. People change, our services change, the industry changes... and that ongoing evolution of people-service fit (or people-"marketing message" fit) is an evolution I embrace with excitement.
Personal quote: Conquer the moment. Sometimes you win and sometimes you learn.