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As the Global Marketing Director at Launchmetrics, I lead a global team in creating and executing strategic, high-impact cross-channel marketing campaigns that help fashion, luxury, and beauty (FLB) brands drive awareness and business growth. With over 10 years of international experience in integrated marketing, I have developed a strong track record of delivering results and exceeding expectations for global brands such as Bally, FURLA, and Giorgio Armani.
I am a data-driven storyteller, passionate about shaping engaging customer journeys, implementing innovative 360° marketing strategies, and expertly identifying what makes marketing content successful. I leverage data and technology to achieve agility, efficiency, and innovation for FLB businesses, and nurture strategic partnerships and relationships to strengthen brand awareness and growth. I thrive in fast-moving, highly matrixed international organizations and agile environments, and I am eager to contribute to a company's success by bringing creativity, an innovative approach, and enthusiasm.