Lara Franklin

Product marketing and commercialization strategy leader skilled at developing comprehensive, integrated, global GTM programs. Experienced manager and builder of high-performing teams. Areas of expertise include inbound product marketing and product development, client and market research, positioning, messaging, packaging, pricing, commercialization, product-led growth, brand development, sales enablement, demand generation, data-driven content creation, website design and development, marketing automation, integrated marketing campaigns, thought leadership, and events.