Larry Swanson

Versatile, well-rounded 20-year digital-content professional looking to apply my design, strategy, and leadership skills in a collaborative role as a consultant or individual contributor on an impactful team.

🍭 sweet spot: the intersection of CX/UX research, structured content, and metadata strategy in service to initiatives like:
• omnichannel content strategy
• content personalization
• recommendation systems
• product content modeling and management
• design system content modeling and management

🚀 mission: democratize content strategy principles and practice

★ content design and digital strategy practitioner, consultant, educator, and community builder
★ host, "Content Strategy Insights" podcast
★ regular conference and event speaker and panel moderator
★ "content as data" nerd and member of TheDataChefs.com team
★ lifelong learner, currently studying ontology engineering, knowledge graphs, and semantic tech
★ co-organizer: Decoupled Days and Knowledge Graph Conference — previously Content Strategy Seattle meetup, Utterly Content, World IA Day, Ignite Seattle, TEDxSeattle, WordCamp Seattle, Seeds of Compassion, World Rhythm Festival

Full-stack design and content professional with well-developed skills in:
• content modeling and CMS schema design
• domain modeling and ontology design
• service design
• customer journey mapping
• UX research
• content in, for, and about design systems
• content strategy
• information architecture
• content design
• UX writing
• content-profession SME

larry@ellessmedia.com