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Google Ads certified (Search, Analytics, Display, Video, Measurement, and Shopping)
Microsoft, and Skai certified
Digital Marketing is not only my career path, but my passion. I have worked for agencies and on the client side with a major focus on e-commerce and hospitality. My specialty lies with Paid Search and Display/Retargeting, but I've also worked with E-mail, Social, Affiliate and CSE initiatives. I have experience managing budgets based on revenue share as well as fixed monthly budgets with an in depth understanding of attribution models as well. I have widespread understanding of top level objectives and how to utilize and manipulate PPC, Display, Retargeting, and Affiliate efforts in order to achieve favorable results for any kind of client based on their goals.
I have worked with clients focused on ROAS, lead generation, and those that are a hybrid. I've worked for a strictly online retail company which sells millions of products across several company websites. I've had a lot of experience with promotions, deals, and holiday purchases to be able to build a marketing plan to produce growth and a positive ROI.