Latest Content
As a Senior Marketing and Brand Manager, I design and deliver compelling messaging and strategy for new product/category introductions, seasonal releases, and go-to-market campaigns. Story telling is my super power! I love collaborating within the creative process to ensure assets come to life that tell our intended message. I have successfully managed millions in budget and have loved watching items sell out (even post pandemic). I have over 15 years of experience in marketing, branding, and digital strategy across multiple industries and geographies. I have successfully launched over 50 new products, developed integrated cross-channel campaigns that drove significant revenue growth, and managed global marketing and branding strategies across more than 13 regions.
I am passionate about helping businesses thrive and achieve the reach they deserve. I have worked on campaigns that have achieved viral reach without any paid placement behind them, some with over a million views. I have also worked closely with senior executives and founders in creating leadership development programs, global diversity initiatives, and employee empowerment curriculums. I have a strong track record of building high-functioning, cohesive teams, mentoring individual contributors and managers, and collaborating and influencing stakeholders across the organization.
I started my career working with non-profits, helping immigrants and refugees find valuable work placement and educating the community on inclusion. This experience instilled in me a passion for employee advocacy and diversity within the work space, and helped me cultivate skills in public speaking, communication, community organizing, and program funding.