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I help visionary leaders dig up their next big idea.
After 10+ years working in B2B marketing, I noticed a pattern: Companies couldn't run successful marketing campaigns because they hadn't taken the time to define the core ideas their business was built on. Incredibly smart people were running the show, but it was hard for marketers to capture those leaders' ideas and perspectives.
I started Viewfinder Partners to dig into those important ideas. We help thought leaders and their marketing teams answer the questions: Who are you, what do you have to say, and why is your guiding message so important?
I work one-on-one with business leaders to define their perspectives, tell their stories, and share how they think. I have ghostwritten business books, Harvard Business Review articles, and manifestos with C-suite leaders. I have helped marketing teams develop new processes to get ideas out of executives' heads and into their marketing material. I work with B2B leaders to develop podcasts that literally use their voices to share their perspectives.