Latest Content

Qualifi, Informa's data activation and marketing intelligence team, drives engagement from new and niche audiences
Mar 28, 2023
Case Study

Sales Engineering/ CDP/ Intent Data/ Programmatic Advertising

Treasure Data and Lytics CDP expertise
Sales Engineering lead with daily client interactions
Using Intent Data to enhance custom audiences
Data taxonomy and formatting
Created an engagement scoring matrix
Data quality scoring matrix
Programmatic Advertising segment creation
Customer Success team support

1
case study