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Creative with a commercial mindset — Bridging the gap between Sales and Marketing.
An inquisitive, energetic and visionary marketing leader with a passion for revenue marketing.
Supported over £200m in investment rounds for series A/B SaaS in EMEA through digital due diligence and consulting.
I love inspiring marketers to go beyond mediocrity and challenge the marketing status quo to deliver measurable ROI. We cannot solve our problems with the same level of thinking that created them.
A few of my favorite tactics include:
→ Accelerating demand through hype marketing
→ Using leverage marketing to punch above our weight
→ Generating and capturing demand through strategic messaging and repositioning
→ Fueling dark social through creating valuable and highly shareable snackable content
→ Sales enablement by moving prospects through frictionless buyer journeys
Industry expertise: SaaS, Cybersecurity, MarTech, AdTech, and AI Technology.
Co-founded EcoAngola —An NGO promoting sustainability, animal and social welfare in Africa. We work with organisations including the UN, EU and UNICEF to execute sustainability projects in Angola.
Still here? Here's a more comprehensive list of my areas of expertise:
▸ Strategic B2B & SaaS GTM planning
▸ Rapidly scaling business revenue through paid media (5-10x and above)
▸ Demand generation and growth hacking to generate sales-ready leads (SQLs)
▸ 1:1 and 1:many account-based marketing (ABM)
▸ Technical knowledge of most paid media channels
▸ Mastering the ability to leverage marketing to do more with less
▸ Bringing Salesforce data to life - It's a love-hate relationship
▸ Building and scaling A-star marketing teams
▸ Digital due diligence and marketing consultancy
▸ Technical search engine optimisation (SEO)
▸ Conversion-rate optimisation (CRO)
▸ Branding and web UX design — I speak code too.
▸ Making the best hummus you've ever tried. Try me :)