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Mastering Brand Momentum with Leslie Henthorn, CMO at Ironclad
Oct 16, 2023
Podcast Episode

As the Chief Marketing Officer at Ironclad, I lead the marketing and growth strategy for the leading contract lifecycle management platform. I leverage my expertise in GTM strategy and customer acquisition to drive new business pipeline, as well as drive customer retention, and loyalty. I also oversee the marketing communications, brand design, content creation and campaign strategy for the company, ensuring a consistent and compelling message across all channels and audiences.

Prior to joining Ironclad in September 2023, I served as the SVP Corporate Marketing at Twilio, where I was responsible for the global marketing strategy, operations, and budget. I also acted as the Interim CMO for six months, leading the marketing team through a period of change and annual planning. During my tenure at Twilio, I helped launch several successful marketing campaigns, partnerships, and events that increased brand awareness, customer engagement, and revenue.

With over 20 years of experience in the marketing field, I have developed a strong set of skills and competencies that enable me to deliver results and value for the companies I work with. I am passionate about creating and executing innovative and effective marketing solutions that align with the company's mission, vision, and values. I am also committed to fostering a culture of collaboration, diversity, and inclusion within the marketing team and across the organization. I enjoy working with talented and driven people who share my vision of transforming the way businesses communicate and collaborate through technology.

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