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As a seasoned marketing professional, I have worked in a variety of industries and specialize in different tactics as marketing and advertising have evolved over the last 20 years.
I have a depth of experience working primarily in franchise marketing over the last 10 years. I launched my career in franchising with my own agency focusing on local marketing programs for franchise brands. After my agency was acquired, I worked with franchise brands to build franchise development programs through integrated digital marketing programs and public relations tactics with well-known, reputable franchise suppliers.
In 2020, I built a franchise marketing consultancy offering brands fractional CMO or outsourced CMO engagements for franchise brands and suppliers. It’s an alternative solution that provides brands with access to C-suite level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. I work with an organization’s existing marketing department to develop strategic plans and execute campaigns that deliver results both in consumer and franchise development.
If you’re ready to revisit, reevaluate, and refresh your go-to-market strategies, let's chat about the benefits that a fractional CMO can provide.
I am actively involved in:
Women's Franchise Committee - International Franchise Association
Supplier Forum Advisory Board Member - International Franchise Association
YUM! Center for Global Franchising Board Member
International Franchise Association, CFE Certified
Women Franchise Network Tampa Bay
Skills include: Integrated Digital Marketing Strategy and Planning, Campaign Management, Social Media Strategy, Social Media Ads Management, Social Media Content Development, Public Relations, Branding, Marketing Strategy & Planning, Budgeting, & Creative Direction