11+ years of experience in helping companies acquire customers online and generate multi-million euros of incremental sales pipeline and revenue 📈. 6+ years of people management experience. Demonstrable track record in hiring, managing, developing and retaining talent and building high-performing teams 🚀.
Expert level knowledge of Demand Generation, Search Engine Marketing (Paid & Organic), Paid Social, Display, Conversion Rate Optimization, Web Analytics, A/B Testing 📚.
Advanced Excel and quantitative data analysis skills – at ease with most formulas (e.g. VLOOKUP, INDEX MATCH), Pivot Tables, Charts. Expert knowledge of Google Analytics and Google Tag Manager 🔢.
Advanced qualitative research skills. Skilled at designing and executing surveys, online polls, user tests, competitor research 🕵️.
Basic knowledge of HTML, CSS, JavaScript, SQL and databases. Can effectively liaise with developers and manage technical projects 👨🏻💻.