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Lisa's career spans 30 years as an Advertising Media Investment executive working within a full-service agency. As such, Lisa is well versed in successfully marrying a brand's marketing drivers with her knowledge of the ever-changing media, entertainment, and technology landscapes to craft the most strategic and impactful investment approach for her clients.
Throughout her career, Lisa has been committed to evolving the RPA Investment Practice into the addressable and multi-measurement space using more platform-based technology to incorporate richer audience data and analytics. Her passion and understanding of the "business of the business" has kept RPA and her clients in the forefront of the media landscape evolution, most specifically in the Video space.
RPA and their clients benefit greatly from Lisa’s tenured expertise, relationships in the marketplaces and inherent compulsion to ‘find a better way’.