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GTM in the Tofu Bowl with Liza Adams
Dec 09, 2024
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Shaping the Future of B2B Marketing with Video and AI
Jul 25, 2024
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With more than 20 years leading businesses and marketing teams through industry inflection points, I guide companies through their AI journey. At GrowthPath Partners, my partners and I accelerate responsible AI adoption using a 3-step AI Adoption Accelerator approach. We help with any or all the steps:

1. Inspire & Educate - Interactive AI workshops using real-life cases to inspire and ultimately guide a shift in thinking and infusing AI responsibly in your daily work.

2. Plan Strategically - Developing AI strategic plans encompassing results, process, technology, and people.

3. Execute with AI Ops - Guiding AI infrastructure and operations implementation from exploration to enterprise-wide use.

See what many say about my work work, expertise, and values here: https://lnkd.in/gCzzSt_W

I also serve as a fractional CMO, consultant, and AI advisor, applying my expertise in growth strategies, launching innovative offerings, evolving marketing as a growth engine, establishing a leadership position, expanding globally, and brand building.

Recognized as an AI thought leader, my work started with machine learning and predictive analytics in 2010, and evolved to the cutting-edge domain of generative AI today. I’m a prolific writer and public speaker focused on the strategic value and responsible use of AI in business and marketing.

I was recognized as a person to follow in AI at G2’s 2023 Reach event and one of the 50 CMOs to watch in 2024 by Pavilion. My work and insights have been covered in well-known publications like Forbes and Marketing Profs.

My experience spans diverse sectors and company sizes, from $40M to $4B+ in revenue. I have held executive roles at industry leading companies including Smartsheet, Pure Storage, Brocade (now part of Broadcom), Juniper Networks, Encompass Technologies, Level 3 Communications (now Lumen), Virtela (now part of NTT Com), and WilTel (now part of Verizon).

I am eager to serve on boards where I can strategically use my expertise in market insights and AI, as well as my professional network, to guide businesses toward profitability and a positive societal impact. My commitment is to shape policies and strategies that enhance business outcomes while improving our work and living environments.

By promoting diversity and inclusion, I aim to bring diverse perspectives to the forefront of decision-making, ensuring the ethical and effective use of AI. My goal is to foster innovation that drives sustainable, inclusive growth and benefits humanity.

You can learn more about me and my work at https://www.growthpath.net/.

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