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Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI) - Basis Technologies
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Diversity, Equity and Inclusion (DEI) Advocate leveraging deep skills and training in transforming workplace cultures, building corporate infrastructure and proactively engaging employees.

Passionate about making a difference in the business world through world-class advertising leaders.

Proven expertise in finding common ground among diverse individuals at all levels.

Strategic Thinker with versatile experience in cross-functional management roles, including B2B management and customer relations.

Key DIVERSITY, EQUITY & INCLUSION (DEI) achievements:

Partnered with Chief Inclusion Experience Officer to design and implement a comprehensive DE&I citizenship playbook to ensure a highly engaged work environment.

Championed change for inclusivity and retention of diverse talent at the agency.

Served as a coach to Senior Executive leadership on talent initiatives and opportunities.

Partnered with agency Learning & Organizational Development SVP to build a full inclusion curriculum, effectively evolving the current Leo Burnett Group inclusion training platform that included - Unconscious Bias, Master Bystander Training and Inclusive Manager.

Introduced and implemented an agency-wide DEI survey that increased employee engagement by more than 50%, leading to a unique initiative known as "Inclusion Day" that promoted a more diverse culture.

* CDE Certification – Institute for Diversity Certification, 2021; Certification – Institute for Professional Excellence in Coaching (iPEC), 2021; Berlitz Cultural Navigator – COA Practitioner, 2017.
* Proficient in MS Office 360, Mac OS X, Google Analytics, TweetDeck, SharePoint, InDesign, MRI+, Spectra and Social Media applications.
* Member, American Advertising Federation and Chicago Advertising Federation.
* Board Member, Flagg Family Foundation; Committee Member, Alumni Association – Columbia College Chicago.

Diversity, Equity & Inclusion ● Strategic Planning ● Employee Engagement ● Human Resource Processes ● Coaching/Mentoring ● Talent Acquisition ● Executive Interface ● Career Path Development ● Resource Allocation ● Multisite Operations ● Organizational Development ● Systems Design ● Operational Streamlining ● Benefits Administration ● Compensation Planning ● Policies & Procedures ● Market Trend Review ● Special Projects ● Customer Relations ● Change Management ● Contract Administration ● Employee Relations ● Staffing Strategies ● Curriculum Design ● Data Analytics ● Multimedia Presentations

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