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Brand & content marketing professional with 10+ years experience serving global markets, from bases in the UK and New Zealand. With a history of working in the adventure travel and surf lifestyle sector of the apparel industry, I've transferred what I've learned in these roles to the world of SaaS (Software as a Service) to drive brand awareness through multiple channels and mediums.
Skilled in copywriting for web, content production and brand development - including visual ideation, storytelling and merchandise - I have a strategic and future-focused approach to brand building through organic and paid opportunities. With a passion for natural world and surf lifestyle photography, in my spare time you'll find me photographing the ocean and natural landscapes here in NZ and beyond or surfing the waves.