Lubna Quraishi

Lubna is currently Head of Marketing for Teamwork.com where she is responsible for all aspects of Marketing.
Lubna is a results-oriented marketing & business leader and MBA with 15+ years' experience and a proven track record driving rapid growth working across highly-matrixed, global companies as well as establishing new international markets at pace within the B2B Tech & SaaS industries. She has a proven ability to consistently deliver on business growth targets and a strong customer experience through partnering cross-functionally and influencing stakeholders at all levels. She’s experienced in leading marketing strategy, go-to-market and market expansion, demand generation, building & transforming brands and launching programs at scale across both product-led and sales-led growth models.

She’s a passionate leader focused on building high-performing teams through a transformative leadership style that values diversity of thinking and experience in fast-paced, global work environments. Experienced Innovation catalyst & coach who helps drive a culture of innovation and entrepreneurship through coaching teams on design-thinking, lean testing and customer empathy to improve results and drive business transformation. MBA with Distinction awarded ‘Best Overall Academic Performance’ from Warwick Business School. Serving as an advisory board member for U.K. female-led small businesses and mentor helping women in Tech advance their careers.

Key areas of expertise include business and marketing strategy, B2B demand generation, growth marketing, GTM planning, product-led growth, brand transformation, leadership and change management, innovation programmes including Lean Startup methodology and rapid experimentation, ABM, customer marketing including ARPC improvements NPS & advocacy, business development, SaaS lifecycle, CxO marketing agenda, product marketing, digital marketing, project management and agency relations.