Lynne McNamee

Creative and strategic thinker who leverages data and technology to lead innovative organizations to measurable results through inbound, social, content, video and traditional marketing while building strong client relationships.

Proven record helping companies increase market share, create sustainable growth and improve ROI by developing focused strategy, actionable plans, sustainable processes and measurable tactics.

My values are to behave with honesty, integrity and superior service.

NOTABLE SUCCESSES:
• Doubled company leads within 8 months
• Contributed to growing revenue within 18 months from $3 to $12 million
• Implemented marketing automation to improve lead generation for global SaaS company, resulting in:
-increased number of web-based leads
-improved response time by the sales team
-focused sales team efforts through lead scoring to identify hot leads
-enhanced UX and sales intelligence through personalized online buyer’s journey, leveraging customized cross-sells with 72 streams of marketing automation and customized CTAs
• managed booth and related promotions for 12-14 tradeshows/ year
• sent an average of 12,000+ segmented and targeted emails/month, incorporating A/B testing
• identified data tracking requirements and oversaw reporting within Salesforce for measuring ROI
• Oversaw company rebranding on accelerated schedule (1 ½ months, starting day 1 on job)
• Cited by “New York Times” for marketing innovations

Digital Marketing | Marketing Strategy | UX | Inbound Marketing | Account-Based Marketing | Market Segmentation | Marketing Automation | Integrated Marketing Plans | Lead Generation | Lead Nurturing | Content Marketing | Email Marketing | Social Media | SEO | SEM | Direct Mail | Website Development | CRM integration (HubSpot, Salesforce, etc.) | Video | Graphic Design | Copywriting | Trade Show Management | Persona Development| Project Management | Instructional Design | Marketing Analytics | Video Marketing | Branding | Client Relations | Mentoring