Latest Content

Announcing the 2021 Mobile Growth Award Winners
Dec 03, 2021
Article
How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth
Feb 19, 2021
Article
Google's iOS 14 Update: What It Means for Mobile Marketers
Jan 28, 2021
Article
Former Global CMO @ Potbelly: Brandon Rhoten- Speaking in the Voice of Your Customer
Jan 27, 2021
Podcast Episode
VP of Marketing @ Junglee Games: Bharat Bhatia – Growing Despite Saturation
Jan 13, 2021
Podcast Episode
VP Digital @ El Pollo Loco: Andy Rebhun – Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital
Jan 13, 2021
Article
Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen – How An Inner Rebelliousness Led to A Career in Growth
Jan 06, 2021
Podcast Episode

I lead Branch's marketing team and evangelism efforts globally as well as many of Branch's culture initiatives. Branch powers deep linking and mobile attribution for 50,000+ of the most advanced apps in the world, including household names like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp. Every day, our customers generate more than 100 million new URLs, and we process 2.5TB of raw data from over 10 billion events.

In my day to day I help coordinate a team of exceptional individuals who run creative campaigns, organize events and write educational content for the mobile community. I personally write, host a podcast and do a lot of public speaking and roundtable/event moderation :) I also founded mobilegrowth.org, a community with tens of thousands of mobile professionals and I am teaching a course on Growth Marketing at Stanford Continuing Studies.

In my free time I spend time investing as a parent for xFactor ventures and as a Sequoia scout. I have invested in 8 companies so far, 7 out of them having a woman CEO or founder.

Podcast: https://branch.io/resources/Branch-how-i-grew-this-podcast/
Blogs: https://blog.branch.io/author/mada-seghete/
Videos: https://www.youtube.com/results?search_query=mada+seghete
Community: https://events.mobilegrowth.org/
Course: https://continuingstudies.stanford.edu/courses/professional-and-personal-development/growth-marketing-proven-theories-powered-by-new-technologies/20201_BUS-257

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