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Every Marketer has to be a storyteller and here's my story... !
I am passionately working to drive positive impact on Business and consumer journey through Digital and Tech Innovations.
I have been working with leadership team to drive business goals and digital first strategies. I work closely with cross-functional teams ( Brand Marketing, Planning, Product Design, Retail) to make holistic impact on Business. I consider myself fortunate enough to work with some of the best brands across retail and fashion sector. I had also been consultant to some large format stores to craft their digital strategies.
Large part my job is to drive Digital first solutions for brand building and performance Marketing. I enjoy working closely with both creative and data team. Omni-channel is the present and the future of marketing. I have been working and executing Omni strategies for the brands specially in the retail sector.
Apart from India I have also worked in Middle East region for the brief period ( Dubai/ Oman).
I do understand cultural sensibilities while crafting strategies.
I have worked across digital channels ( Social, Websites, Paid Ads and SEOs) and comfortable with all of them.
As a marketer, I firmly believe, data should drive the decisions with the support of fresh creative thinking. " Think as a Consumer" is my always on approach.
When it comes to leadership qualities,I consider myself as an approachable leader. I take the growth of my team as a priority while taking any big decisions.
I am regular yog practitioner. I value my personal time and health equally while leading my professional life. Being a good human is far more important to me than being successful leader.