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Hi! I’m a B2B Demand and Revenue Marketing leader with a track record of building high-performing demand marketing teams, programs, and processes that accelerate growth.
With 18+ years of experience generating demand and revenue for companies like Pluralsight, Hopin, InsideSales.com, Divvy, and inContact, I have learned that the most successful demand generation professionals center their strategy and execution around the customer while partnering closely with sales, product, operations, and finance to create an impactful go-to-market motion:
🚀 Pluralsight: Built the demand engine that scaled Pluralsight from $38M → $300M+ ARR
🚀 Hopin: 2x demo requests, 41% increase in marketing sourced revenue in 6 months, reduced cost per marketing sourced opportunity by 82%
🚀 Divvy: Improved ROI by 24% within months and grew the number of marketing sourced opportunities by 43% from Q4 2019 to Q1 2020
🚀 InsideSales.com: 400%+ increase in opportunities and 5x increase in closed deals sourced by marketing
B2B buying has changed and companies need to evolve their approach to generate demand. I partner closely with companies of all sizes to identify growth opportunities and develop modern GTM strategies that result in high growth.
This includes developing an in-depth understanding of customers, market, and current performance to develop execution plans, model marketing goals, operationalize the lead-to-revenue process, help with MarTech and reporting, guide content creation, find and coach talent, and create successful demand programs that are repeatable and predictable.
Demand Generation | Digital Marketing | Data-Driven Marketing | Revenue Marketing | Account-Based Marketing