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I am passionate about growing businesses, growing people, and solving tough problems. My specialties include:
• Product marketing strategy, pricing, packaging, messaging, and positioning for B2B/B2C2B companies, in SaaS and ecommerce, with a penchant for PLG.
• Product roadmap strategy and implementation in partnership with product managers and strategy professionals.
• Content strategy, creation, and distribution for the full customer journey, from first touch to closed won for multiple audiences / personas.
• Project management, especially driving GTM launches.
• Enablement for marketing, sales, customer success, customer operations, growth, and product education teams, finding creative ways to work together and achieve audacious goals.
• Problem-solving, especially when it comes to navigating ambiguous requests or trying new things.
• Mentorship and an ability to identify growth opportunities for people around me, both direct reports and colleagues.