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Enhancing Amazon Ads Efficiency: OMD Elevates Philips' ROAS by 8% through Skai's Budget and Dayparting Capabilities
Nov 20, 2023
Article
OMD/Omnicom achieves 8% ROAS Increase for Philips Utilizing Skai's Strategic Budget Management and Dayparting
Sep 18, 2023
Case Study

As the WEM Amazon & Etail Lead at Philips In-House Media team, I am responsible for delivering best-in-class media accounts and campaigns across the Amazon ecosystem, leading the Amazon cross-channel test and learn, and managing the Search and DSP teams. I also collaborate with mid-level Philips stakeholders to align media buying strategies with client needs and data.

With a degree in International Business from Universitat de València and a study abroad experience at Technische Universität München, I have developed a global perspective and a passion for helping organisations become more customer-centric, data-driven, and impactful. I have over six years of experience in Search strategy and social media advertising, working with cross-functional teams and overseeing campaign budgets, performance, optimization, and reporting. I am positive, fast learning, creative, and analytical, always keeping myself at the forefront of the latest innovations and trends.

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