Latest Content

Quick pivots in Paid Search help Clinique achieve Cyber 5 success
Jun 07, 2024
Case Study
1

Hey there, I'm Marissa - it's nice to e-meet you!

I won't get into the typical "I'm a marketer, with x amount of experience and I've worked at these places"...since it's all laid out in my profile. So, I'll tell you about the things that my experience doesn't tell you!

Let's see - quick hits on me: I have two cats (they make appearances on calls), love to cook, eat out, read (fiction or nothing), see concerts and be with my friends, family, and partner.

Now that's out of the way, professionally, I prefer to be a frank and honest communicator that prioritizes my team and our ways of working. If there are pain points, let's fix them. After all, in my previous roles, I've led stand-ups in front of high-level leadership that allowed for us to align on responsibilities to increase productivity and output by +10%.

What else? I've led a team of 3 Media Managers and have utilized time-management and planning software like Teams Planner to ensure timely delivery of client requests. I've also been part of an internship program that resulted in planning sessions and feedback loops with upper management -- 10 out of 12 interns accepted full-time offers.

Digital marketing and advertising is my bread and butter - I love digging into the data, the strategy, and our client's goals to ensure full alignment on business objectives and KPIs. Recently, I've had a focus on acquiring New Customers via Paid Search and an end-to-end redesign of strategy that has achieved +34% YoY revenue growth.

Interested? Let's chat.

1
case study