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What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?
Oct 24, 2023
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For the past 15 years I've been working across the following marketing disciplines: growth, automation, demand, content, branding and design. I've worked in the tech and publishing industries for B2B and B2C audiences, both in-house and on the agency side.

At Adverity I lead the Growth Marketing team. The team ensures that the company's online activity is as trackable and efficient as possible, optimising the initiatives we have, acting on market feedback, and creating demand to unlock new opportunities to grow as a business

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