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DIGITAL EXPERIENCE
· I have more than 10 years in the digital space, and have been an advocate for the optimization capabilities digital allows for.
TAG MANAGEMENT SYSTEMS
· I have vast experience in the installation and usage of multiple tag management platforms and help to create the standards used on these platforms.
AD OPERATIONS
· I have an in-depth understanding of the tools necessary to maximize the efficacy of digital media, including ad servers, DSPs, site analytics and search optimization
REPORTING AND ANALYTICS
· I have knowledge of the reporting landscape, from the front-end collection point to the end-usage, and understand how digital analytics is changing from a cookie-based industry to a people-based industry.
PARTNERSHIPS
· I fully understand the needs across an enterprise and possess the communication skills necessary to bridge gaps and create symbiotic relationships.