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Exploring TikTok's Advertising Platform & Certification Options
Jul 03, 2024
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I am a seasoned executive with over 15 years of experience in advertising sales, marketing, partnerships, and strategic planning across various industries and platforms. I have a track record of structuring deals, driving revenue, and leading teams at three pre-IPO to public companies, including Reddit, Meta, and Yahoo.

At Reddit, I was the principal of the deal desk, overseeing the global deal structuring, policy, and process for client-direct partnerships. I enabled over $360 million in annualized revenue through 76 agreements in 2022 and 2023 and authored the global ads partnership presentation for board review. I was also a founding member of the disruptor segment, leading a team to exceed growth expectations by 75% year-over-year. I am passionate about providing thought leadership and mentorship to my direct reports, prioritizing a customer-first approach, and positively impacting the businesses and communities I serve.

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