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At Perpetua, I am a Data Strategist who leverages analytical and data skills to help e-commerce businesses optimize their advertising campaigns and grow their sales. With a degree in Business and Management from the University of Lincoln, I have a strong understanding of the e-commerce market and the customer journey. Prior to joining Perpetua in June 2022, I worked as a Customer Success Manager and a Strategic Business Lead at Driftrock, a leading marketing platform that connects online and offline data. There, I managed multiple accounts, delivered data-driven insights, and developed strategic solutions for clients across various industries. I also have a passion for music and programming, and I hold certifications in violin, musical theory, and Python. My core competencies include decision-making, communication, collaboration, and problem-solving. I am always eager to learn new skills, explore new challenges, and contribute to Perpetua's mission of empowering e-commerce businesses.