Latest Content
I am a self-certified technology enthusiast and serial entrepreneur with 20 years of experience, now CTO of Adverity which I co-founded with my colleagues Alexander Igelsböck and Andreas Glänzer in 2015.
Ranked top five Big Data Integration and E-Commerce Data Integration category leaders in the G2 Summer 2021 Report, Adverity is an intelligent marketing analytics platform that seamlessly transforms siloed data into actionable insights, enabling data-driven businesses to make better decisions and improve performance, faster and easier. Adverity has also been recognised by Gartner Cool Vendor and Forrester NowTech reports for Marketing Analytics.
With previous experience in ecommerce, mobile and now data-driven marketing, I can speak from first-hand knowledge about how important technology and data can be when properly harnessed.
At Adverity, I am responsible for ensuring clients are fully utilizing the platform, as well as executing the company's technological vision and strategies.