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Sprig sees 8X ROI after switching to UserGems
Oct 07, 2023
Case Study
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Experienced GTM & Marketing leader at early-stage & growth-stage B2B & B2B2C companies.
Passionate about PLG (product-led growth), SDR automation, and next-gen GTM & data tooling.

Experience with GTM (go-to-market) motions including PLG, Founder-led sales, ABM + Enterprise sales, and scaled Demand Gen + SDR.

Functions I've owned and leveled up include:
-Marketing Operations & Strategy, Sales Operations, PLG Operations
-Demand Generation
-Account-based marketing
-Full-cycle sales
-Business development (SDR, BDR)
-Company operations

Dartmouth College recipient of the Perspectives on Design Award, the top award in art & design. Presidential Scholar, recipient of post-graduate fellowship.
Love hiking (Mt Whitney summit in my photo!), Bicycled across the US, Dartmouth Rugby (DI) President. Big believer in inclusion.
Long-term optimist, short-term realist, high-output, avid collaborator, forever learner.

Tech admin experience: Hubspot Certified Admin, Marketo Certified Expert & admin, SFDC / Salesforce, Google Analytics (GAIQ certified), Mixpanel, ChatGPT, Salesloft, Segment, Mutiny, Chili Piper, UserGems, Heap Analytics, Bizible, Excel, Dataloader (ETL), Clearbit, Ringlead, Zoominfo, Google Postmaster, Drift, Leandata, PowerRouter, Litmus Email, LinkedIn SalesNav, SNL / S&P Global MI, HTML/CSS, SQL.

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