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Unnecessary Inventions is the brainchild of inventor and evil genius Matty Benedetto. In 3 years, he has designed and built over 325 inventions that solve problems that don't exist. Each week from his design studio in Burlington Vermont, Matty develops 1-3 brand new fake consumer products using diverse production methods from 3D printing, sewing, mold making, wood working, laser cutter, and whatever else he can get his hands on.
Each invention lives across Unnecessary Invention's social profiles which have grown to a community of over 8+ million followers. Each post mimics a real marketing campaign with their signature product photos and commercials alongside behind the scenes videos on how the inventions get built. Similarly he has developed a collection of inventions that are inspired by some of the biggest brands in the world for key marketing campaigns.