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Strategic planner with demonstrated experience blueprinting and executing effectual marketing strategies and campaigns across all digital platforms (+offline). Believes relationship building unlocks untold value for business partners.
Highly skilled in delivering brand experiences in the digital space, implementing targeted advertising strategy, and driving engagement within digital brand communities. Excellent understanding of digital trends and demonstrates strong leadership, communications, and project management skills in a fast-paced, goal-oriented environment. Strengths include:
• Strategic planning and campaign design & execution (comms planning)
• Media mix modeling to pinpoint investment opportunities
• Direct-to-consumer sales channel building (DTC)
• Customer Relationship Management programming (CRM)
• Data science application in marketing
• Community management and creative execution
• Paid media strategy
• Social Media data analysis and insight implementation
• Project management and group leadership
• Social platform strategy (TikTok, Facebook, Twitter, Instagram, Snapchat, Youtube)
• Presentation building and delivery (to senior executives)