Max L.

The internet is a crazy place, and there are two things that fascinate me most about social strategy and digital content creation. First: The social media landscape is always changing. Twitter has become the go-to platform for breaking news. Brands like Steak-Umm are publishing viral memes about sheet meat one moment, and then they’re unironically advocating for the importance of critical thinking and data literacy the next. And second: Digital content -- whatever its form -- has the power to unite or divide communities. Creative work that thrives in this age usually is both rational and irrational. A mix of informed decisions and a bit of thinking outside the box.

I apply the same thinking whether I’m writing articles, creating video, editing work, or providing social strategy for clients. Sure logic guides the process, but when you’re connecting with a community or your team, there’s always room to push the boundaries, to think creatively, and to use data to create authentic and engaging work that delivers.

Previously, after two years of reporting on a variety of topics for St.Edward’s Hilltop Views, I joined On Vinyl Media, where I worked with a handful of writers and editors to shine a spotlight on Austin’s local music scene. Prior to joining Khoros, I was apart of Go Daddy’s (formerly Main Street Hub) content team and delivered copy and content weekly for over 200+ local businesses across the United States.

Outside of work, I’m lucky enough to be surrounded by a variety of beautiful hiking trails in Austin. When I’m not enjoying nature with friends, you can find me brushing up on my painting skills or working on my creative portfolio of short stories. Beyond these activities, I freelance on the side by writing about music or games! In quieter moments, you can find me relaxing with an interesting movie or snuggled down with my two cats, Tofu and Skittles.