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As a former theatre kid, I spent most of my adolescence on a stage or in a rehearsal room. In between late-night tech rehearsals, dancing lessons, and script memorizing, I learned life skills that are now integrated into my daily work. I learned how to collaborate with others, how to work towards a tight deadline, that success doesn’t come without extremely hard work, how to problem solve quickly, how to be open to criticism, and obviously, a whole lot about public speaking.
Now, I put those skills to work in the world of marketing. Ironically, one of the top awards I ever received in my 10+ years of studying theater was for presenting a mock creative marketing campaign for a show. I guess you could call that fate. In my 10+ year career, I've become well-versed in developing effective marketing strategies, project management, and managing budgets. I love working with creative teams on brand systems, content, storytelling, and full-funnel campaigns. I have vast experience in media planning, executing events, executing paid and organic social media strategies, and leading teams of marketers. My experience in my previous roles in a pre-IPO atmosphere ingrained grit and adaptability into my work ethic, and I thrive in places where I can make a real impact.
Currently, I'm putting my skills to good use at Typeform. At its core, Typeform is a thoughtfully designed, people-friendly form, quiz, and survey solution. I work within the marketing department, concentrating my efforts on the strategy and implementation of full-funnel campaigns. This includes determining target audiences, messaging, channels, content, prospect journey maps, and more. Not only do I work cross-functionally to create campaign strategy, but I see campaigns through to execution. From events to GTM launches to partner collaborations and content distribution, I help the team maximize their efforts on all sides and ensure we execute to meet our campaign goals.
I often joke that my job is like a disco ball–a round object with organized lines of mirrors that help amplify light. Similarly, as a Campaigns Manager, I aim to keep campaigns and projects organized while finding the best ways to amplify this team’s incredible ideas. From finding new ways of distribution, helping to organize the campaign plan, or working with cross-functional teams, I’m here to tackle it all—all while having a bit of fun.
If you are interested in grabbing coffee to discuss all things marketing or just to chat about the latest Tony Award winners, I’m all ears.
🪩 Portfolio: megclancyportfolio.com