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I lead product, customer, and content marketing for our merged Insightly + Unbounce organization.
I spearheaded the establishment of the product marketing practice at Insightly and developed the customer advocacy program before Insightly's acquisition by Unbounce in 2024.
Under my leadership, my team and I implemented robust frameworks to actively engage with customers, enhance internal understanding of our base, and generate demand for Insightly’s products and services. Over four years with Insightly, I drove significant transformation that contributed to doubling ACV.
As a key member of the team that helped make Insightly an attractive candidate for acquisition, I am looking forward to continuing the journey with the combined Insightly + Unbounce team and driving even more value through this opportunity for growth.
Prior to joining Insightly, I mastered the fundamentals of great marketing at Apple and Adobe.
I'm also a mom to a wonderful young man, a graduate of the University of Minnesota (Go Gophers!), and according to my team, the person "most likely to keep calm in a crisis."