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I am a seasoned and results-driven Sales and Marketing Executive with expertise in Trade and Consumers Shows with a consistent record of surpassing event expectations through marketing excellence, project management, and team leadership. By building and inspiring high-performing teams, I consistently deliver results while creating fun and memorable events.
My skill set includes marketing, customer acquisition & retention programs, digital campaigns, media and public relations, and impactful brand messaging. I develop team members and encourage employees to act as brand ambassadors while offering the highest level of standards and quality. Through deliberate vendor management, workforce allocation, event logistical planning, and budget oversight, I deliver large-scale exhibitions to achieve business goals.
Event stakeholders value my innate ability to connect brands directly with their target customers. I oversee key relationships with business partners while prioritizing and pursuing mutually beneficial sponsorships. My proven track record of success spans different industries across corporate, retail, and trade-centric events.
➤ KEY ACCOMPLISHMENTS
• Successfully accelerating the revenue growth of the Newcom Media Event & Show Department
• Outperforming goals for the Canadian Meetings + Events Expo by boosting exhibitor sales and cutting costs.
• Launching the BabyTime Shows in 2004 and partnering with Fortune 500 companies (P&G, Nestle, and more). The BabyTime Shows ran successfully for over a decade. I sold the properties to a larger show company in 2015.
➤ CONTACT ME
I am always happy to grow my network and share my expertise. Let’s connect!