Melissa Furze

I am an experienced business & marketing leader who has enjoyed a dynamic career in senior roles in CRM, Direct Marketing, Analytics, Customer Insights, Business Intelligence, and Digital Marketing. And now, in Customer Science. I have worked with some amazing brands & large multinational corporations across ASEAN, European and Australasian markets. My cross industry experience includes; Automotive, FMCG, Telecommunications, Airlines, Insurance, Retail, Gaming, Energy, Technology, and public sectors. I now work in the dynamic and transformational social media industry.

I am passionate about combining the power of data, technology & behavioral insights to create breakthrough results for our customers & for our business. Myself and my teams do this by demystifying analytics, driving data innovation, and unlocking customer insight to drive better customer & business outcomes. I have 18 years’ experience managing high performing teams including big & small teams as well as local, global, virtual & offshore teams.