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As an experienced marketing and communications professional who has touched just about every aspect of the marketing world and really loves to write, I've learned that finding the client's voice is key to meaningful results. (Plus, it's just wasteful to throw spaghetti at the wall.) Having the ability to relate to my audience whether B2B or B2C keeps me nimble, always on, and lets me exercise the best pieces of my marketing background in an integrated approach: strategy, project management, branding, copywriting, problem solving and leading cross-functional teams to deliver strong results.
Whether I'm trying to drive product adoption, client engagement or introduce what’s new, I’ve collaborated with teams and personally built marketing programs to deliver successful, integrated solutions. Meshing my right-brain creativity and relationship-building skills with left-brain analytics to examine what resonates (or what doesn't) has never been so rewarding.
Specialties: Creative Problem Solving, Marketing Communications, Marketing Strategy, B2B Marketing, B2C Marketing, Copywriting, AP Writing Style, Cross-Functional Collaboration, Client Communications, Email Marketing, Marketing Automation, Customer Lifecycle, Customer Retention, Brand Steward, Client Development, Partner Relationship Management, Project Management, Vendor/Agency Management
Certifications: Salesforce Marketing Cloud Email Specialist