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Experienced executive with a demonstrated history of working in both software/SaaS and consumer goods industries. I thrive on bringing exceptional people together to create highly effective teams that drive results. I've worked with budgets in both large, externally funded companies, as well as small, scrappy, bootstrapped companies. Establishing strategic, long-lasting partnerships, identifying operational efficiencies, and delivering excellent customer experiences are my never-ending goals.
Some of my key strategic focuses over the years have been:
- The formation of a high-performing, KPI-driven sales departments with teams spanning B2B SaaS sales, Enterprise software/service sales, retail sales, B2B corporate sales, and enterprise sales.
- Establishing customer and strategic relationships with some of the largest and most recognized brands in the world including: Amazon, AT&T, Avvo, BestBuy, Google, Mailchimp, Samsung, Sprint, Verizon, and WebMD
- Formation and execution of end-to-end digital marketing strategies including organic SEO, content marketing strategies, paid advertising (PPC), email marketing, nurture campaigns, and conversion rate optimization
- Building a B2B SaaS product/marketplace from the ground up
- Execution of channel marketing initiatives focused on in-store merchandising experience, retail sales training programs, and other incentive programs with the end goal of increasing sales and sell through with brick-and-mortar retailers and B2C customers
- The creation of a highly efficient supply chain and distribution footprint in North America, capable of shipping physical goods to the largest and most complex retailers in the world, as well as directly to B2C customer's homes