Latest Content
Hey, thanks for taking the time to learn more about my story.
I began my entrepreneurial journey back in 2012 simply because I was working in a job that well, I hated. My creative talents weren't being used and I felt unappreciated for the time and energy I gave to that company.
I'm a musician turned business owner. Yes, I once dreamed of being a rockstar, dropping out of college at one point. I did finish college but eventually found myself at the job I hated, feeling stuck. I knew I wanted out so I took action. I used my knowledge of selling music gear on ebay and got the help of a mentor to launch my own ecommerce business!
After making a small investment of $2k, I ran that company solely on ebay for the first year, while working the other job. I then took a Ieap of faith and quit my job to be a FT entrepreneur. I quickly launched on Amazon, developing a multi-channel strategy to grow the business. After growing for 6 straight years, that business came to a screeching halt in 2016, due to market pressures. At a crossroads, I quickly had to decide, how to utilize my ecommerce skill set. I started freelancing, quickly seeing the demand for helping brands navigate the Amazon marketplace. And that was the start of my current venture.
I am the owner and visionary for Cartology, a Custom Done-For-You Services Agency that provides full spectrum management for brands on Amazon. From catalog optimization to advertising to international expansion, my agency Cartology takes your brand story and translates it into elevated brand awareness, revenue, and profitability on the Amazon marketplace. We're all about impact. We help you play the long game, developing strategies that are custom-tailored for your unique goals so you thrive.
The Longer Game, my podcast about the future of retail, launched in 2021 to help brand owners navigate the constantly changing world of retail. Shows run the gamut, seamlessly weaving from the world of ecommerce to the pop up shop, the world's oldest form of retail. Season 2 coming in 2023!
With an increasing need for knowledge of successfully scaling on marketplaces, I took my 12 years of experience and turned that into the "Selling on marketplaces" course that launched with the premier marketing education platform CXL in the Fall of 2022. It's part of the their Ecommerce Marketing Minidegree, which houses 36 hours of content, all geared at helping you master ecommerce.
Want to take your business to the next level on Amazon? Message me at michael@thinkcartology.com and let's get the conversation started.